HEALTHY
SUSTAINABLE
DELICIOUS

Do You Know Facts About Our Beef?

Our Beef Is Naturally

High In Protein

Low Salt

Sugar Free

Gluten Free

Hormone Free

DNA Tracable

Natural

Ultra Tender

Produced To Perfection

How to explain why Irish Beef is as good as it is?

Well, it is a combination of factors that merge to a happy confluence that result in our great tasting beef.


Firstly, it is the animal. Our cattle are reared with respect by farming families from across Ireland. No growth hormones are used in the production of Irish cattle.


Secondly, it is the grass advantage. Ireland is very fortunate to have a weather system influenced by the Gulf Stream, a mild climate with lots of rain. This helps our grass to grow all year around, giving us one of the longest outdoor grazing seasons in Europe. Our livestock enjoy a happy and healthy life grazing outdoors from Spring through to Autumn and in the winter.


To protect our livestock and our land, we house our cattle in a warm safe environment where they enjoy a diet of grass and grains protected from the cold winter elements while the land recovers before a new grazing season begins.

So as well as delicious, it means
our Irish Beef is:

  • - Natural
  • - Sustainable
  • - Always Ultra-Tender®

Irish Beef, Born & Bred

Our beef is a token of quality for its regularity and also for its exceptional taste. The texture of the beef is due to the ideal percentage of fat to lean which is a result of rearing conditions and environment of Irish farms.

Family Led – 15,500 Farming Families Supplying Abp For Over 60 Years


Full Of Flavor

Ultra-Tender® is a process developed and
patented by ABP Food Group.

Drawing on 40 years of experience, this process is scientifically proven to increase tenderness and consistency.

Our beef, raised with respect, on sustainable Irish farms where animal welfare is priority.

The combination of this trinity of factors... succulent, flavoursome and tender Irish Beef. Every-time.